Alejandra is the founder and CEO of ETHOS, a tech start-up building the social network for Gen Z to connect with the causes that they care about. Founded at the age of 19, ETHOS scaled rapidly in its proof of concept launch, utilising that momentum to grow the app. Having garnered the support of notable investors, in 2022, Alejandra became the youngest female founder to raise £1.5m of seed funding in the UK.