Alexander Taylor is an industrial designer, innovator and creative director, who founded his design studio in 2002 and more recently, ATID, a sustainably conscious technical apparel label, in 2020. He creates product informed by research, development and considered collaborations, always working towards the most appropriate and innovative solutions. Taylor has been a consultant for adidas since 2008 and has developed technologies such as PrimeKnit, which was hailed as one of the most sustainable and innovate shoes produced by the brand. His studio collaborated on the adidas x Parley shoes presented at the United Nations Climate Change Summit in 2015 and he continues to be an Ambassador for Parley for the Oceans. He has developed new and challenging products for Hunter Wellington Boots and collaborated with Joachim de Callatay on Stella McCartney men’s footwear. Taylor has also designed furniture and lighting for some of Europe’s leading design manufacturers and his Fold Light was acquired by MoMA and the Chicago Institute of Design for their permanent collections. He has won the Designer of the Future Award at Design Miami Basel and was a visiting professor at the ECAL (2008-2016) and Royal College of Art (2013-2015).