Magali believes in the power of images, stories and influence to win cultural victories and transform our societies. Thanks to her experience in cinema, television and digital content, she decided to gather and coordinate experts, creators and actors who wish to inspire the metamorphosis towards a new sustainable world.
This is how the “On Est Prêt” movement, “We Are Ready” in english, was born in 2018. With Imagine 2050, her objective is to raise the awareness of artists and decision-makers, to put the audiovisual, cinema and media sectors into action to facilitate narrative transitions.